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Don’t keep on stacking habits; change your identity. Grab your free 90-Day Identity Transformation Blueprint and discover a smarter way to reinvent yourself
About The Book
RIP: Reincarnate Yourself Every 90 Days shows why most change efforts collapse and how to rebuild your identity from the inside out. Instead of relying on willpower or motivation, the book explains how to work with the brain’s actual wiring to reshape the beliefs that drive your behavior. Through the RIP framework: Rewire, Implement, Practice, you learn to create a new identity that becomes automatic over a focused 90-day cycle. The process moves through three predictable phases, from early momentum to the valley of consolidation to full integration. By repeating these cycles, transformation stops being a struggle and becomes a way of living.
Josh Brar – Author, Founder, and Transformation Consultant
Josh Brar has spent years exploring a simple but powerful question:
Why do so many capable people feel stuck - even when they know what they should be doing? His search led him deep into the science of identity, belief systems, and the hidden mental patterns that quietly shape our daily lives.
What he discovered changed everything. Real transformation doesn’t come from doing more. It comes from becoming someone new. Drawing from both research and personal experience overcoming depression, Josh developed the Reincarnate Yourself Every 90 Days (RIP) framework - a system designed to help people release outdated identities, rebuild from within, and unlock their true potential through focused 90-day cycles. His work blends science, strategy, and lived experience to create a practical path for lasting change. Because when you update your identity… your behavior naturally follows.
Personal Coaching with Josh
If you want deeper guidance while you work through the process, personal coaching is the fastest way to create real traction. Josh helps you cut through old patterns, get clear on what you want, and build a plan that fits your actual life.
These sessions are direct, honest, and focused on meaningful change.
What readers are saying
The 90-day cycle changed my life. I’ve now done three back-to-back, and each one made me more of the person I always knew I was.
Henry
I’ve read every habit book out there. The RIP system is different. It showed why I kept failing and how to actually change from the inside out.
Lucas
This system did in 90 days what five years of therapy couldn’t. I don’t just act differently anymore. I’ve become the person I used to chase.
Vivian
You’ll finally see the invisible habits and beliefs shaping your decisions.
Simple, practical, and tailored to the identity you’re trying to grow into.
Real accountability without pressure tactics.
Less second-guessing, more movement.
You’ll leave the session with clarity, direction, and a renewed mindset.
What You’ll Get from Coaching
Change Your Story With Direct, Personalized Guidance
Work directly with the author to apply the RIP framework to your life with precision and momentum. In these one-on-one coaching sessions, you’ll uncover the identity patterns holding you back, rewire them at the root, and build the daily practices that make your new self feel real. Each session is tailored to your 90-day cycle, giving you clarity, accountability, and expert guidance as you move through the Birth, Valley, and Mastery phases. If you want transformation with real follow-through, this is where it happens.
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If you want deeper guidance while you work through the process, personal coaching is the fastest way to create real traction.