You don't need more willpower. You need a new identity.
If you've ever set a goal, made a plan, and still ended up in the same loop, here's the truth: it's not because you're broken. It's because you're fighting your own brain. Most people try to force change through willpower, hacks, and behavior tweaks. That's exactly why 92% fail.
The 8% who succeed aren't more disciplined; they're using methods that actually align with how transformation works. Real change doesn’t come from trying harder. It comes from becoming someone new. Becoming someone new starts with rewiring the patterns you can’t see.
RIP flips the script:
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You'll learn how to work with your unconscious patterns, not against them
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You'll stop chasing better habits and start building a new identity
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You'll use neuroscience-backed reprogramming, not self-help mythology.
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And yes, there’s even an AI-powered ( In development) tool to guide and support you through the 90-day transformation.
When you stop trying to change from the outside in and instead rewire your internal programming, transformation becomes not just possible, but inevitable.
Not just a book - It's a system with an AI Co-pilot (In development)
Most books for personal development hand you insights and wish you luck. RIP gives you a system and an AI-powered tool that makes execution inevitable.
This isn't a journal. It's not a tracker. It's your personal transformation engine. It monitors your identity shifts, flags resistance patterns the moment they show up, and keeps you aligned with the work, day by day, decision by decision.
Change doesn't happen because you read something inspiring. It happens when you act on it consistently. The AI makes sure you do.
This is where most self-help fails. This is where RIP doesn't.
If you’re ready to become someone new - start here
What Makes This Book Different
This book is a manual for fundamental transformation, the kind that doesn’t fade after a week. Change doesn’t fail because you’re lazy or unmotivated. It fails because you’re trying to act like a new person while still thinking like the old one. The core idea here is simple and radical: lasting change only happens when you shift your identity. Not your goals. Not your habits. Who you are.
You’ll learn a 90-day system - Rewire, Implement, Practice, built around how the brain changes. No hacks. No hype. Just a straightforward, tested process for upgrading your internal wiring so new behaviors become second nature.
And this isn’t taught through theory, it’s shown through the lives of three people in the middle of their turning points: Sarah, an executive whose health keeps collapsing under the weight of her high-performance life; Marcus, a lifelong learner stuck in analysis paralysis and afraid to act; and Elena, a quiet team member who’s finally done shrinking herself to keep the peace. Their stories aren’t polished; they’re raw, honest, and familiar.
This book for self improvement doesn’t offer minor tweaks. It provides a blueprint for becoming the person you were meant to be, by design, not by chance. If you’re done settling for behavior change that doesn’t stick, this is the work that moves the needle.
The 90-day cycle changed my life. I’ve now done three back-to-back, and each one made me more of the person I always knew I was.
Elena
I’ve read every habit book out there. The RIP system is different. It showed why I kept failing and how to actually change from the inside out.
Sarah
This system did in 90 days what five years of therapy couldn’t. I don’t just act differently anymore. I’ve become the person I used to chase.
Marcus
What readers are saying
Josh Brar – Author, Founder, and Transformation Strategist
Josh Brar is the founder of ResilientMindRx.com and the author of RIP: Reincarnate Yourself Every 90 Days, a groundbreaking self-help framework that empowers people to release outdated identities and intentionally design who they become every 90 days. Drawing on over 15 years of personal experience overcoming Major Depressive Disorder and a successful career in pharmaceutical sales and marketing, Josh brings both professional insight and lived wisdom to the mental health and personal growth space.
Through his work, Josh has redefined transformation by shifting the focus from habit stacking to identity reinvention. His mission is to make lasting change accessible by combining science-backed strategies, actionable tools, and powerful storytelling. ResilientMindRx.com expands this mission further with blogs, workbooks, and the development of an AI-powered coaching companion designed to support people in real time.
Passionate about helping others live intentionally and fully, Josh believes that every individual has the power to create not just a better life, but multiple lives within one lifetime. His work challenges the self-help industry’s high failure rates and offers a practical, hopeful path toward sustainable growth. When he’s not writing or building tools for transformation, Josh is exploring new hobbies—from woodworking and RC airplane building to fitness and fasting experiments—all with the same curiosity and commitment to growth that he encourages in his readers.
Rewire, Implement, Practice, the 3-phase system that mirrors how identity rewires itself in the brain.
Most books push behavior tweaks and surface-level goals. RIP dives underneath all of that, into the unconscious identity patterns that drive your choices automatically. Change starts there.
Not at all. You'll learn just enough to understand how your brain actually works without getting buried in jargon.
It’s a companion app that helps you stay aligned with your 90-day transformation by tracking identity shifts, surfacing resistance patterns, and offering real-time feedback.
No. Mindset is a side effect—not the starting point. RIP goes deeper by targeting the identity-level patterns that shape mindset in the first place. You’re not just learning how to think differently; you’re rewiring the parts of you that do the thinking. That’s why change sticks.